This Privacy Policy describes how your personal information is
collected, used, and shared when you visit or make a purchase from our site
(the “Site”).
PERSONAL INFORMATION WE COLLECT
When
you visit the Site, we automatically collect certain information about your
device, including information about your web browser, IP address, time zone,
and some of the cookies that are installed on your device. Additionally, as you
browse the Site, we collect information about the individual web pages or
products that you view, what websites or search terms referred you to the Site,
and information about how you interact with the Site. We refer to this
automatically-collected information as “Device Information”. We collect Device
Information using the following technologies: – “Cookies” are data files that
are placed on your device or computer and often include an anonymous unique
identifier. For more information about cookies, and how to disable cookies,
visit http://www.allaboutcookies.org. – “Log files” track actions occurring on
the Site, and collect data including your IP address, browser type, Internet
service provider, referring/exit pages, and date/time stamps. – “Web beacons”,
“tags”, and “pixels” are electronic files used to record information about how
you browse the Site. Additionally, when you make a purchase or attempt to make
a purchase through the Site, we collect certain information from you, including
your name, billing address, shipping address, payment information, email
address, and phone number. We refer to this information as “Order Information”.
When we talk about “Personal Information” in this Privacy Policy, we are
talking both about Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill
any orders placed through the Site (including processing your payment
information, arranging for shipping, and providing you with invoices and/or
order confirmations). Additionally, we use this Order Information to: –
Communicate with you; – Screen our orders for potential risk or fraud; and –
When in line with the preferences you have shared with us, provide you with
information or advertising relating to our products or services. We use the
Device Information that we collect to help us screen for potential risk and
fraud (in particular, your IP address), and more generally to improve and
optimize our Site (for example, by generating analytics about how our customers
browse and interact with the Site, and to assess the success of our marketing
and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your Personal
Information with third parties to help us use your Personal Information, as
described above. For example, we use Power System to power our online store. We
also use Google Analytics to help us understand how our customers use the Site
— you can read more about how Google uses your Personal Information here:
https://www.google.com/intl/en/policies/privacy/. You can also opt-out of
Google Analytics here: https://tools.google.com/dlpage/gaoptout. Finally, we
may also share your Personal Information to comply with applicable laws and
regulations, to respond to a subpoena, search warrant or other lawful request
for information we receive, or to otherwise protect our rights.
BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide
you with targeted advertisements or marketing communications we believe may be
of interest to you. For more information about how targeted advertising works,
you can visit the Network Advertising Initiative’s (“NAI”) educational page at
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below: – Facebook:
https://www.facebook.com/settings/?tab=ads – Google:
https://www.google.com/settings/ads/anonymous – Bing:
https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital
Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/. DO NOT
TRACK Please note that we do not alter our Site’s data collection and use
practices when we see a Do Not Track signal from your browser.
YOUR RIGHTS
You have the right to access personal information we hold about
you and to ask that your personal information be corrected, updated, or
deleted. If you would like to exercise this right, please contact us through
the contact information below. Additionally, we note that we are processing
your information in order to fulfill contracts we might have with you (for
example if you make an order through the Site), or otherwise to pursue our
legitimate business interests listed above. Additionally, please note that your
information will be transferred outside of your current resident.
DATA RETENTION
When you place an order through the Site, we will maintain your
Order Information for our records unless and until you ask us to delete this
information. CHANGES We may update this privacy policy from time to time in
order to reflect, for example, changes to our practices or for other
operational, legal or regulatory reasons. MINORS The Site is not intended for
individuals under the age of 14 . CONTACT US For more information about our
privacy practices.